Visual Product Configurators
Customers Who Can See What They're Ordering Don't Return It
Real-time 3D configurators grounded in your actual product data — not pre-baked swaps, not approximations.
Why Most Configurators Underperform
A configurator that shows approximate materials, loads slowly, or disconnects from your order workflow doesn't convert — it erodes confidence. Customers who can't trust what they're seeing on screen don't trust what's going to arrive.
Land of Assets powers configurators where every material is rendered from your actual PBR assets, every option update is instant, and the session output flows directly into your commerce platform or sales pipeline. The visual accuracy is the conversion engine.
Real-Time Visual Configuration
Instant feedback on every selection
Select a material. Change a finish. Swap a component. The 3D model updates immediately — no page reload, no wait for a pre-rendered image to swap in. Every variation rendered live from your authoritative asset source.
What you can configure
- Materials and finishes — fabrics, leathers, coatings, wood stains, metals — from accurate PBR assets
- Geometry variations — size options, component combinations, assembly configurations
- Parametric CAD — change dimensions from engineering data directly, not a variant lookup table
- AR preview — place the configured product in the customer's space before purchase
For Products Where Live 3D Isn't the Right Fit
Image-based configuration, same option model
Not every product flow needs full real-time 3D in the browser. Some are better served by an image-based configurator — faster, lighter, still grounded in real product states.
The same underlying option model and material library drives both. Build for one delivery mode and the other comes along. Switch channels without rebuilding your product data.
Enterprise Configurator Infrastructure
Live From Your Asset System
Update a material in Land of Assets — every configurator that uses it reflects the change immediately. No manual republishing. No stale options.
AI Sales Agent Included
An AI agent embedded in every configuration session guides shoppers through complex choices, handles objections, and builds toward a quote or order.
CAD-Driven for Manufacturers
If your product is defined parametrically in CAD, configuration is driven directly from engineering source files. Constraints enforced. Geometry accurate.
Global Performance
Configurator assets served from edge locations worldwide. Fast load times and smooth interactions regardless of geography.
Proven at Enterprise Scale
The team behind Land of Assets has built visual commerce infrastructure for Crate & Barrel, Jacuzzi, Milwaukee Tool, Steelcase, and Ralph Lauren. That's a decade of hard-won knowledge about what enterprise configurators actually require.