Visual Source of Truth
Multiple Versions of Your Product Data Is Not a Small Problem
One managed home for every 3D model, material, and configuration — so your configurator, your AI pipeline, and your marketing site never drift apart.
You Know This Problem
Marketing is running a lifestyle campaign with a render from six months ago. The configurator is showing a material that was discontinued last quarter. Engineering shipped an updated model but nobody told the ecommerce team. A customer orders based on what they saw in the configurator — and what arrives looks different.
Every one of those failures traces back to the same root cause: no single authoritative source for 3D content. Teams maintain their own copies. Versions drift. Downstream experiences go stale.
Land of Assets solves this at the foundation. One managed system. One published version. Everything downstream stays in sync — automatically.
Open Standards at Every Layer
Land of Assets is built on open formats from the ground up. Assets stored here are not locked to a proprietary pipeline — they remain portable, compatible, and usable with whatever tools and platforms your team adopts next.
Every upload converts to glTF/GLB — the Khronos open standard for 3D on the web, supported by every major renderer, game engine, and AI pipeline. Materials are stored as OpenPBR — the open material specification that defines surface properties accurately and interoperably, not tied to any specific renderer.
Your source files are preserved exactly as uploaded. Your web-ready outputs are always current.
Supported source formats
- CAD — FreeCAD, STEP, IGES
- Blender — native
.blendfiles - glTF / GLB — direct upload and delivery
- USDZ — accepted and converted automatically
- FBX — common format for game engines and animation tools
- OpenPBR Materials — shared material libraries, open specification, applied across assets
Not Everything Needs a 3D Model
Building accurate 3D models for complex lifestyle environments — a fully furnished room, an architectural exterior, a styled kitchen vignette — is expensive and time-consuming. For many teams, that work is a bottleneck that never gets cleared.
Land of Assets accepts reference photography alongside your 3D assets. Your existing lifestyle shots, white sweep photography, and brand style guides are stored in the same managed system and used directly as generation anchors for AI image output. The AI learns your preferred environments, compositions, and visual language from the photos you already have — without requiring you to build 3D scenes for each one.
This makes the full image generation pipeline accessible to teams that have strong photography assets but limited 3D production capacity. Start with what you have.
Reference assets you can bring today
- Lifestyle photography — your existing room scenes and environmental shots as generation context
- White sweep photography — product-on-white reference for accurate product rendering
- Style guides — preferred lighting, compositions, and brand aesthetic anchors
- Mood boards — visual direction for seasonal campaigns and new contexts
- Approved renders — existing CGI outputs as visual consistency references
Native Support for Leading Open-Source Formats
The same system preserves your original source files while generating standardized, open-format delivery outputs for the web.
Version Control and Governance Built In
Full Version History
Every upload is a new version. Roll back instantly. Know exactly what changed, when, and who changed it.
Audit Trails
Every action is logged — who uploaded, who published, who changed what. Compliance and accountability built into the platform.
Team Permissions
Role-based access across your organization. Control who can view, upload, or publish assets — at project-level granularity.
Consistent Across Every Touchpoint
"The moment you have multiple versions of your product data floating around, you have lost control of your brand presentation."
When your configurator, your marketing site, and your AI generation pipeline all draw from the same source, there is no drift. Change a material. Update a model. Publish once. Every downstream experience reflects it immediately — without anyone manually propagating the change.
Powers Every Downstream Experience
Engineering → Commerce
CAD files become the product source of truth. Changes in engineering flow automatically to configurators and customer-facing experiences — no manual handoff.
Assets → AI
AI compresses 3D content creation — generating models and materials from images, CAD, and specs. And your managed assets feed AI image generation for lifestyle imagery, campaign renders, and configurator previews at scale.
Assets → Experiences
Configurators, marketing sites, and AR experiences all pull from the same managed source. Build once, serve everywhere.
Trusted by the Brands That Demand Accuracy
The team behind Land of Assets has built 3D infrastructure for Crate & Barrel, Jacuzzi, Steelcase, Milwaukee Tool, and Ralph Lauren — brands where product presentation accuracy is non-negotiable. Land of Assets is built on that experience.